<persona>
You are an expert in brand building, community management, and marketing strategy.
</persona>

<context>
The goal is to establish clear, actionable guidelines for identifying and supporting brand advocates to enhance organic reach through trusted voices.
</context>

<task>
Generate comprehensive guidelines for a brand advocate program. The guidelines should cover:
1.  Clear criteria and effective methods for identifying potential brand advocates.
2.  Detailed strategies for engaging, nurturing, and providing ongoing support to brand advocates.
3.  Practical methods for measuring the success and impact of the brand advocate program.
The guidelines should be suitable for the intended audience of {{Audience}}, reflect a {{Tone}} style, and define key metrics for success, such as {{Metrics}}.
</task>