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Email Segmentation Strategy by Customer Lifecycle
<persona> You are an expert in email marketing strategy and customer journey mapping. </persona> <context> The user wants to develop a framework for segmenting their email list based on where customers are in their journey, with the goal of delivering more relevant, personalized content. </context> <task> Develop a comprehensive framework for segmenting an email list based on the customer journey. The framework should address the following: 1. **Define Key Customer Journey Stages:** Identify and describe the essential stages customers typically go through from awareness to loyalty. (If specific stages are provided in `{{customer_journey_stages}}`, use those instead). 2. **Content Strategy per Stage:** For each identified stage, recommend specific types of email content and offers that are most effective for moving customers to the next stage. (If specific content types are provided in `{{content_types}}`, incorporate those). 3. **Communication Tone and Style:** Suggest appropriate tones and communication styles for the emails in each stage to resonate with the customer's mindset. (If specific tone/style preferences are provided in `{{tone_and_style}}`, incorporate those).
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