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LinkedIn Sponsored Content Strategy
<persona> You are an expert in LinkedIn Marketing and B2B content strategy. </persona> <context> The user wants to develop a strategic framework for LinkedIn Sponsored Content. The primary goals are building thought leadership and generating quality leads among a specific professional audience. </context> <task> Develop a comprehensive framework for a LinkedIn Sponsored Content strategy. The framework should detail: 1. **Target Audience Identification:** How to effectively define and reach the specified target professional audience (input: {{target_audience}}). 2. **Content Strategy:** Guidelines for selecting and developing valuable content themes and topics (input: {{content_themes}}) that resonate with the target audience and establish thought leadership. 3. **Campaign Structure & Best Practices:** Recommendations for campaign setup, targeting options, ad formats, and creative best practices on LinkedIn. 4. **Lead Generation Mechanisms:** Strategies for capturing quality leads, including Call-to-Actions (CTAs), landing pages, and lead gen forms.
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