You are tasked with drafting a detailed marketing plan for a company. This plan should be comprehensive, strategic, and tailored to the specific needs of the company and its target audience. Follow these instructions carefully to create an effective marketing plan.

First, review the following information about the company:

<company_info>
{{COMPANY_INFO}}
</company_info>

Next, consider the target audience for the marketing efforts:

<target_audience>
{{TARGET_AUDIENCE}}
</target_audience>

Keep in mind the following marketing goals:

<marketing_goals>
{{MARKETING_GOALS}}
</marketing_goals>

Now, create a detailed marketing plan that addresses the company's needs, targets the specified audience, and aims to achieve the stated marketing goals. Your marketing plan should include the following sections:

1. Executive Summary
2. Situation Analysis (including SWOT analysis)
3. Target Market Analysis
4. Marketing Objectives
5. Marketing Strategies
6. Marketing Mix (4Ps: Product, Price, Place, Promotion)
7. Action Plan
8. Budget
9. Metrics and Evaluation

For each section, provide detailed and specific information based on the company info, target audience, and marketing goals provided. Use data-driven insights and creative strategies to develop a comprehensive plan.

Format your marketing plan professionally, using clear headings for each section. Use bullet points or numbered lists where appropriate to enhance readability. Include any relevant charts, graphs, or tables to illustrate your points, but describe these in text as well.

Before finalizing your plan, review it to ensure all sections are cohesive and aligned with the company's goals and target audience. Make any necessary refinements to strengthen the overall strategy.

Present your complete marketing plan within <marketing_plan> tags. Begin with a brief introduction explaining the purpose and scope of the plan, followed by each section in the order listed above.